Humantra Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://gethumantra.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies - data files placed on your device that often include a unique identifier. Learn more at http://www.allaboutcookies.org.
- Log files - track actions on the Site and collect data like IP address, browser type, ISP, and timestamps.
- Web beacons, tags, and pixels - electronic files used to record browsing behaviour.
Additionally, when you make or attempt to make a purchase through the Site, we collect personal information including your name, billing/shipping addresses, payment information (such as credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When we talk about “Personal Information” in this policy, we mean both Device and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information to:
- Fulfill your orders (processing payments, shipping, confirmations).
- Communicate with you.
- Screen for fraud or potential risks.
- Provide product-related information or marketing aligned with your preferences.
Device Information helps us:
- Detect fraud or suspicious activity.
- Optimize website performance and customer experience.
- Analyze browsing behavior to improve future content and ads.
SMS MARKETING COMPLIANCE
With your explicit consent, we may send marketing communications via SMS to the phone number you provide during checkout or when signing up via forms on our site.
By subscribing to SMS marketing, you agree to receive text messages (e.g. updates, offers, and cart reminders) from Humantra at the number provided. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply.
You can opt out at any time by replying with “STOP” to any SMS, or by contacting us at hello@gethumantra.com.
We use trusted third-party services (e.g. Klaviyo) to manage SMS communications. Your phone number will be securely stored and used only for the purposes stated above, in accordance with applicable data protection laws.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with trusted third parties to help us use it responsibly. For example:
- Shopify powers our store — their policy is at shopify.com/legal/privacy.
- Google Analytics helps us understand customer behavior — see their policy at google.com/policies/privacy. Opt-out here: tools.google.com/dlpage/gaoptout.
We may also disclose information when required by law or to protect our legal rights.
BEHAVIOURAL ADVERTISING
We use your data to deliver targeted ads through platforms like Google, Meta, or TikTok. Learn how targeted advertising works at the Network Advertising Initiative.
To opt out of some targeted ads, visit:
DO NOT TRACK
We do not alter our data collection practices in response to Do Not Track signals from your browser.
YOUR RIGHTS (EU & UK RESIDENTS)
If you reside in the EU or UK, you have the right to:
- Access, correct, or delete your personal data.
- Object to processing based on legitimate interest.
- Request data portability.
We process your data to fulfill contracts (e.g. purchases), or in pursuit of legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the USA.
DATA RETENTION
We retain your order information unless you request its deletion. For questions, contact hello@gethumantra.com.
CHANGES
We may update this Privacy Policy periodically to reflect changes in law, technology, or our business practices.
CONTACT US
For questions, concerns, or requests related to this policy, email us at:
hello@gethumantra.com