THE 2025 HUMANTRA HYDRATION REPORT

From how much water we drink, to the minerals we sweat out in our day-to-day lives, and how we try to combat the symptoms of being dehydrated, it can be seem like a hydra-like subject. Electrolyte products seek to slay the beast. Essential for the functions of basic life and ensuring the proper action of your nerves and muscles, people are taking them in increasing amounts.

The Humantra Hydration Report draws on comprehensive data gathered from 2,000 adults across the UK, to explore the extent of the nation's understanding of hydration and electrolytes - from how many people now take them and people's drivers and barriers to using them, to the misconceptions that surround them.

 DOWNLOAD FULL REPORT

"HYDRATION ISN'T JUST A FIX"

IT'S THE FOUNDATION OF EVERYTHING

Our bodies need both water and electrolytes to hydrate effectively, with Humantra containing 4x more electrolytes than water alone. The best part? We will never compromise on taste. Thousands of happy customers agree… but we’ll let you be the judge.

Everyone deserves to feel their best every day and that starts with building optimal hydration into a daily habit. Our focus is on providing the nation with a hydration option that actually tastes good. Our mission is to help more people understand that electrolytes aren’t just for athletes – they’re for life.”

CHARLIE WRIGHT

Founder, Humantra

ELECTROLYTES FOR THE RACE.
THE HUMAN RACE.

of UK adults have suffered physical symptoms of dehydration.

As a nation, we simply aren't drinking enough water, with the average person consuming just 1.8 litres of water a day. The UK is perpetually dehydrated, with three in four adults reporting that they regularly feel the effects of dehydration. Over a third of us feel dehydrated at least once a week.

of adults drink less than a litre of water each day, or don’t drink any at all, and more women fall in this category than men.

Despite drinking the most water, 18-24-year-olds struggle with dehydration the most - almost one in five (19%) feel dehydrated most days, if not every day.